Friday, April 20, 2012

Have Coffee Everyday


In 2011, California State Assembly member Steve Bradford authored AB 2585 to encourage competitive bidding within the small and minority business community by requiring state departments and agencies to notify local business associations and chambers of commerce about procurement projects in their area.  The bill was held in 2011.  But, it begs the question: why was it held?

Small business is the driving engine of economy.  Yet, they often lack the knowledge of procurement opportunities in design, construction, or professional services.  Why? The most successful firms aren’t just good at the service they deliver, but they are good at networking with friends, colleagues and associates who serve to alert them of opportunities or make introductions.  As a small business owner, it is often difficult to “break free” from the day-to-day running of your business to network.  Here is my best advice:  Have coffee everyday!

Have a cup of coffee everyday with someone new.  A cup of coffee is a $5 investment in your business.  Over that cup of coffee, talk about your business and what it does. Give them an idea of the type of client or “deal” you need for your business.  Keep in mind; it’s not just about you.   Take the opportunity to learn about their company, what they do and what type of “deal” or client they are looking for was well.  Look for ways and opportunities to work together in partnership, or to refer business to each other. 

For my clients who are shy and HATE networking events, this is a simple step towards building the network you need to find out about opportunities.

Karen Compton
Industry Speaks

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