Wednesday, April 11, 2012

Doing Business with Public Utilities 101


Our clients serve in a variety of market sectors—education, city, county, municipal government, healthcare.  But, none are more elusive than the work of public utilities.  Fifteen years ago, utilities were limited to “water and power.” Today they include data, telecommunications, and alternative energy.  Unlike other aspects of “public” works, public utilities are often quasi-governmental agencies, making it difficult to access decision makers, understand selection processes and define business units (buyers).

For those interested in “dipping a toe” into this world, the California Public Utilities Commission will host its business expo at the Irvine Marriott on April 12th from 1:00 am to 1:00 pm. For more information contact 800.253.0500 or smallbiz.cpuc.gov. Check out their one-on-one matchmaking for firms and utility companies.  Remember, this is just an intro course.  Developing a new market takes time.

Karen Compton
Industry Speaks

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