Every time I ask that question, someone wants to quantify
their business ‘worth.” But, your firm’s business worth is an extension of its
value. To determine value from the
client’s point of view, ask yourself, “What is unique about my firm?” HINT:
It’s not the people! In a service business such as architecture, engineering or
construction, we all have people.
Everyone says that. In which
case, it is not true.
For A3K Consulting, the unique attribute is our
process. The process that we take
our clients through to discover and define who and what they are and the future
of their business and its leadership is unique. It has been defined by some as, “tough”, others have said it
that at its conclusion, it offered “clarify and direction.”
That’s our story.
What’s yours? Challenge
your firm to define what is unique about them. In doing so, you’ll define your
value and increase your worth.
Karen Compton
Industry Speaks
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