Yes! I am crazy!
In summer of 2010, phone calls kept streaming into our offices from architecture,
engineering and construction clients (current and past) looking for consultants
with special skills. They asked for marketing professionals, accountants with
experience in the FAR, attorneys with specialties in water intrusion, and more.
As if I “had the answers,” they were calling me! While each firm’s need was
different, every referral request had one common criterion: “They must know our
industry.”
We
knew the industry, and we saw an opportunity to meet this demand. With a team
of dedicated staff, we designed a searchable database that allows firm owners,
small businesses, and emerging practices to find consultant and professional
resources that fit their needs. They can read or post reviews of service
providers or even recommend one. Today, this database is known as Industry Speaks.™ Our tag line is
simple: “Consultants that speak your language.”
I
later found out from friends of mine that lead professional associations that
they can’t provide recommendations.
Their organizations are concerned about “conflict of interest” or being
perceived as “playing favorites.”
So, where does that leave the millions of firms each day trying to find
solutions?
The
truth is, every day we each have a choice to make. We can be part of the group of people who complain about why
something doesn’t exist or why “they” can’t solve our problems. Or we can do the thing that drove us to
be creators—we can solve our own problems.
Which
choice did you make today? It’s
not too late…be part of a movement to change something that “they”
haven’t. Join us at IndustrySpeaks. Be part of our Industry
Ideas. We’d love to have you.
Watch
our instructional video to learn how you can increase the competitive advantage
of your company today!
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