REALLY? IT’S NOT ABOUT YOU

Networking. Most of us think of this “painful” experience as having to ‘work a room” to develop relationships with people that you don’t know, so that they can help you win work. WRONG.

Networking is the process of developing relationships with individuals that can help YOUR CLIENTS SOLVE THEIR PROBLEMS.  This may come as a shock, but, it’s not about you! It IS about your client.

If you can only ask your client one question, ask them what keeps them awake at night.  While you may secretly be hoping that it’s an engineering or design dilemma, don’t be surprised if it’s a business problem.  Maybe they just lost their city manager or administrative vice president; maybe they're facing a union negotiation or just “politics as usual.”  What keeps your clients awake may have nothing to do with your firm or its business line.  Yet, if you are able to solve it, offer a solution or point them in the direction of a resource, and you will become that thing we all want to be—the trusted advisor.  So, how do you do that?

Don’t limit your networking events to events where you will meet your peers and colleagues.  Peer to peer networking doesn’t get you very far.  This is peer to partner networking.  Consider tangential relationships—legal professionals, accountants, human resources, governance and leadership professional—the list is endless.  But, the rules are the same:

1.     Talk less about yourself and more about them; find out what do they do and for what type of client.

2.     Learn types of clients that are best for them.

3.     Understand how you might be of benefit to their business or their professional success.

4.     Finally, whether you see a partnership or not, take their card.

Last week, I had a client ask me if I could refer them to an attorney who could review their existing contract language to see where their agreements might be “weak”.  Believe it or not, I had some referrals and I solved their problem.  Can you solve your clients problems?

A New Idea in This Economy? Are you crazy?

Yes!  I am crazy!

In summer of 2010, phone calls kept streaming into our offices from architecture, engineering and construction clients (current and past) looking for consultants with special skills. They asked for marketing professionals, accountants with experience in the FAR, attorneys with specialties in water intrusion, and more. As if I “had the answers,” they were calling me! While each firm’s need was different, every referral request had one common criterion: “They must know our industry.”

We knew the industry, and we saw an opportunity to meet this demand. With a team of dedicated staff, we designed a searchable database that allows firm owners, small businesses, and emerging practices to find consultant and professional resources that fit their needs. They can read or post reviews of service providers or even recommend one. Today, this database is known as Industry Speaks.™ Our tag line is simple: “Consultants that speak your language.”

I later found out from friends of mine that lead professional associations that they can’t provide recommendations.  Their organizations are concerned about “conflict of interest” or being perceived as “playing favorites.”  So, where does that leave the millions of firms each day trying to find solutions?

The truth is, every day we each have a choice to make.  We can be part of the group of people who complain about why something doesn’t exist or why “they” can’t solve our problems.  Or we can do the thing that drove us to be creators—we can solve our own problems. 

Which choice did you make today?  It’s not too late…be part of a movement to change something that “they” haven’t.  Join us at IndustrySpeaks.  Be part of our Industry Ideas.  We’d love to have you.

Watch our instructional video to learn how you can increase the competitive advantage of your company today!